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For general contractors and builders

The contractor answering service
for owners who live on job sites.

Cindy takes the call, asks about scope, site and timeline, and books the walk-through with the right estimator.

Call · Organic11:20 AM
CindyHartwell Builders, this is Cindy. How can I help?
We want to build an ADU in our backyard for my mother.
We build those. Do you own the property, and do you have plans or a rough size in mind?
We own it. Thinking about 600 square feet, no plans yet.
That's a good starting point. When would you like to break ground, and what's the ZIP?
Next spring. 95608.
You're in our area. I've booked a site walk with Greg for Friday at 3 PM and texted you the details.
QualifiedBooked · Fri 3 PMEst. $180,000

Example conversation · Hartwell Builders

The problem

Where jobs slip away.

You're on site, not at a desk

Between inspections and deliveries, nobody's watching the office line. Bid requests wait days.

Bids that were never real

No lot, no budget, no timeline. Unqualified walk-throughs cost your estimators whole afternoons.

Big leads land on the wrong desk

A $200,000 addition lead should go to your senior estimator, not whoever picked up.

What Cindy does

Five jobs, tuned for construction & contracting.

01

Answers calls

Takes your line 24/7 and asks about scope, site and timeline. Subs and suppliers who ask for a person get transferred.

02

Replies to messages

Replies to Facebook, Instagram and web form leads in seconds and checks back if they go quiet.

03

Qualifies leads

Checks the project type, ZIP code, land ownership, timeline and who approves the work.

04

Routes leads

Sends each qualified bid request down your priority queue, inside each estimator's hours and limit.

05

Books jobs

Books site walks onto estimator calendars with buffers for drive time between sites.

Each job has a switch

Turn any job off and it comes back to you. Nothing else changes.

See everything Cindy does →
Typical jobs

What a missed lead is worth.

Typical ranges. Use the calculator below with your own numbers.

Concrete or foundation work$5,000–$30,000Detached garage$40,000–$90,000Tenant improvement$50,000–$250,000Home addition$60,000–$200,000ADU build$100,000–$300,000Custom home$400,000+

Plan in winter, build in spring

Owners want bids in winter so they can break ground when the weather turns. Cindy books walk-throughs during the planning months so your spring is full.

Workflows

When a web form arrives, Cindy texts the lead, adds a note and notifies your estimators.

Estimates & payments

Send the bid, turn it into an invoice, and collect draws in the same place as the lead.

ROI calculator

What are unanswered leads
costing you?

Missed calls and unanswered messages. Cindy answers both.

0calls that ring out or hit voicemail50
0DMs, comments, texts, form and website leads50
$
$50$25,000+
%
1%share of leads you’d normally book100%
Currently losing
$0
a month · $0 a year
Calls $0Messages and leads $0
With Cindy you win back
+$0
a month · +$0 a year
0new jobs a month
0new jobs a year
Total return · year 1
$0

See it on your numbers

Estimate only: leads a day × 365 × close rate × job value. Assumes Cindy wins back 80%.

Questions

Can Cindy screen out bids that aren't real?

Yes. Add qualify rules for land ownership, timeline and project type. Unclear leads stay Unqualified with a note.

What about calls from subs and suppliers?

If a caller asks for a person, Cindy transfers them. If nobody answers, she takes a callback request.

Can she route big projects to my senior estimator?

Use the priority queue to put your senior estimator first. Leads move down the list as each person hits their limit.

Does she do commercial work too?

Yes. Set rules for the commercial jobs you want, and Cindy qualifies and books them the same way.

How much does Cindy cost?

Pricing isn't public yet. Book a demo to see pricing.

Never let a lead wait.

Book a demo20 minutes · See Cindy answer a lead for your business

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